About Us
Crag Labs is where passion for rock climbing and distinctive style converge, offering climbers unique apparel and accessories to express their individuality on and off the rocks. We’re dedicated to the adventurous spirit and the community that shares it, crafting gear that stands out as much as you do.
Who are we
Meet our team
Behind every stitch, design, and idea, there’s a story of passion, dedication, and a deep love for climbing. We are climbers, creatives, and enthusiasts who live and breathe the adventure lifestyle. We’re proud to introduce the minds and hearts driving CragLabs.
Ruben roel
Commander of Climbs
Summer Sailor
Lead Visual Voyager
Chance Rose
Guardian of Gear
Ryan Perkinson
Innovation Architect
Kyle smith
Logistics Maestro
Our Story
How did we
get here?
At the heart of Crag Labs is a group of avid rock climbers who approach rock climbing with a blend of passion and playfulness, preferring laughter and camaraderie over competition. Climbing for us isn’t about seriousness; it’s about the joy of the ascent and the stories we create along each route.
Our diverse backgrounds—spanning graphic design, engineering, security, and even a private investigator—fuel our creative synergy. The spark for Crag Labs ignited over casual sketches on a napkin in a local eatery, as we brainstormed a team shirt for a local climbing competition. What started as a quest for unique team apparel blossomed into the foundation of Crag Labs, driven by our mantra: Climb With Distinction.
